Red Key Property Services were looking for a complete refresh of both there brand identity and marketing communications material.
Our team produced a new design based on Red Key’s existing logo, by introducing softer colours and more contemporary graphic treatment, along with a new tagline ‘open the door to a better property service’. The Agency introduced new library photography and key statements to attract new landlords and effectively communicate the benefits of Red Key Property Services. The brand identity has been rolled out across corporate stationery, letting boards and 20 page brochure.
Due to expansion Red Key Property Services outgrew their head office accommodation in serviced offices and acquired new premises in Newport city centre. The agency was briefed to design the look and feel of the new offices.
In keeping with the clients’ new corporate identity the agency created mood boards for the office and showroom interior, showing colour and material choices for flooring, walls, furniture and seating. External and internal signage was also designed including illuminated corporate logo and tagline, local map feature wall and window graphics.
The agency developed two events, a VIP ‘Opinion Formers’ evening and an Open Day, to promote the opening of the new offices and to increase awareness of Red Key to prospective landlord and tenants. ICS produced launch logo, invitations, leaflets, promotional items, PR and managed leaflet distribution and photography of the events.
The finished result has delivered a contemporary look and feel using colours from the Red Key corporate identity. The eye catching window display and interior grabs the attention when passing thereby driving footfall into the branch and increasing the awareness of both the Red Key name and brand.