Integra Creative was appointed to create two key pieces of corporate collateral, plus a campaign to generate new leads and increase awareness of Almo.
The Agency designed a new Company Brochure which showcased the range of supplies and services that Almo deliver, together with an Audit Document detailing their cost reduction proposal to prospective new customers. Building on the existing Almo Office brand, the Agency produced a contemporary design reinforcing Almo’s environmental credentials through colourways and imagery and the use of recycled paper. Iconic London imagery was used to reflect Almo as a local supplier to London businesses.
To generate sales leads and increase awareness of the Almo brand, the agency devised a direct mail and email campaign targeted to two different audiences – those companies spending £30k+ per annum; and those spending £10-20k per annum. The 2 campaigns were based on a free tablet computer with a cost reduction audit. The campaign consisted of a direct mail piece containing the offer, plus a series of four weekly HTML emails each communicating a key benefit of the Almo offer. A specific web landing page was designed and developed in HTML.