Frank Berry

Chesterfield based Frank Berry Otter, are a national distributor of education supplies to schools, colleges and universities, who approached Integra Creative to produce their Education Catalogue.

Frank Berry Otter chose Integra Creative because of their proven expertise in catalogue production, ensuring the delivery of quality, high pagination catalogues and maximising efficiencies in production time and costs. By using the Matrix catalogue management system, Integra were also able to easily deliver two different priced versions.

Before progressing design, Integra Creative worked closely with Frank Berry Otter to understand their routes to market, target audience and buying behaviours. A design concept for the catalogue was developed which clearly positioned Frank Berry as a leading and trusted supplier with a comprehensive product offering and excellent service proposition. The design included a special feature highlighting the unique blocking and personalisation service that Frank Berry Otter offer to their customers. Integra Creative also managed the print production of the catalogue which was delivered one week ahead of schedule.

The 344 page catalogue enabled Frank Berry to successfully compete with larger national players in the education supplies market.